Noted best-selling author, Steven Woods, gave a session based on his book Digital Body Language and how we interact now with social media and the Internet. (yes Facebook is now the 3rd largest country he attested early).
He focused on Google and Bing as two of the biggest users of social media. Are rankings based on social media, he says yes and will increase as they race to include these results when returning any search results.
Every methodology of a discovery sales call asks for an hour of time in return for some basic information on how you can help the business or consumer. Unfortunately 78% of business decision makers report a decrease in time with sales reps.
ME: Are influencers taking a portion of this decrease so you remove discovery and get a flow of recommendations from those you trust via social media.
If you can’t provide more information than Google, then you have nothing to offer. Buyer honesty is low when giving feedback on web forms and other information pulling devices.
Buyers of whatever you are selling, even information, need help. You need to keep your message in front of buyers all the time. The data we need to collect information on individuals is free.
Google is his business card, except the higher ranked Steven Woods is a serial killer from Texas. Having a brand/identity is important, ask the TSA guys.