Monthly Archives: December 2009

TheSocialNetworker Episode 10 – New Facebook privacy setting walkthrough

With the recent announcements Facebook has made, they decided you need to share pictures, your profile and more personal information more than ever.  The new default would begin sharing this information immediately if you do not take the right steps.  Watch this quick 2 minute walkthrough of the new prompt for a better understanding and then visit SocialStalking for more detailed breakdown of the different areas.

This episode is brought to you by Poken, get yours today

TheSocialNetworker is a Spiked Studio Production

Does the new Twitter Contributor feature make a difference? No

Mashable caught the first screenshots of the new Contributors feature allowing a pseudo dashboard for multiple people to post to a single account with varying rights.  The article does a good description of the feature sets.

Caption courtesy Mashable

Caption courtesy Mashable posting

My opinion is that Twitter is too late to the game in the corporate space allowing third-party developers to overtake this area quite some time ago.  The web interface that Twitter offers by default, with a new contributor toolbar or not, is not condusive to performing long term work and management in the Twitter stream.  Missing is a wide array of tools needed to watch, forward, queue and otherwise control a corporate contributor toolset.

Twitter would have better luck purchasing one of the third-party developers like TweetFunnel, TweetRiver or Cotweet that have built a service, with subscribers, around this idea with more advanced tools and controls.

Twitter has slacked in making moves to purchase some of the add-on tools that have been created and with some remarkable success.   This is purely a business decision and move that should have occurred some time ago to strengthen Twitter as a corporate tool and provide immediate means to monetize.  I cannot see any company paying for this type of basic interface when other and better alternatives exist.

Disclosure: While I certainly don’t make any of these tools, the above links to the review site EverythingTwitter is also a site owned by me.  They are not paid postings or reviews and we often slam them.

Does the words you use when presenting represent you? #IMSSTL

While at an event last week (Integrated Marketing Summit), one of the keynote speakers, and another presenter in a session I picked, proceeded to use some expletives while presenting.  More than once actually.  While one apologized and blamed it on coffee, the other glossed over it and kept moving along.

I like to consider myself a veteran presenter.  I am not sure what seasoned would technically be defined as.  I know I have accidentally slipped a couple times over the last decade with a word here and there.  However, I apologized immediately and began to wonder what the audience thought of this.  I have never had any direct feedback myself, yet the back channels on Twitter and sitting behind some in the audience gave me what I needed to know from this event.  It was unacceptable to enough people to make a difference and make me even more aware for the future.

So what does that say about the presenter?  Do they not care enough about the audience?  Are they looked at as someone with limited tact?  Or are they observed as candid, honest and open presenters that are not afraid to be themselves?  I think the biggest reflection needs to come from within.

My grandmother would have said there is no instance when in public to use words that are looked upon as dirty by the general population.  Some of us grew up where such language may have been used gingerly throughout the household so it becomes second nature and it not frowned upon.  Does that make it right to use in presentations?

My opinion is that you should be able to convey your point with the other thousands of everyday words and being to use self control.  It is better to be on the safe side of making everyone happy with language choice, rather that offend even a small percentage of attendees.  Remember that in today’s real-time flow, your comments are sent instantly to the world and kept somewhere forever.

Understanding Social Media & Best Practices at #IMSSTL

This is a panel discussion moderated by Ellen Sherberg of St Louis Business Journal with Ekaterina Walter (Intel), Leslie Bradshaw (New Media Strategies), Aaron Kahlow (Chairman of IMS) and Allison Collinger (AHC).  Now that we have that portion done, on with the panel and their thoughts before the Q&A.

  • Aaron – there is a lot of fundamental misnomers.  He polled on the importance of social media in marketing before starting with his presentation.  We need to change our behavior, which is the core human behavior.
  • Leslie – Tactical enthusiasm is no substitution.  Social media needs to be nurtured and loved like a pet.  Social is human, not a bot or feed.  It can be part of your strategy, not the whole thing.  Strategy should be matched with objectives.  Work from an editorial calendar, review analytics and establish goals instead of don’t.  We are in the age of transparent, authentic and intimate.  Early web was an anonymous space.
  • Ekatrina – Learn your target audience and their passion. Then move to pilot testing and focusing on results before going live.  Are we starting to gain on our objectives.  Personal branding trumps corporate since there is less coordinated strategy.  So corporate needs the strategy in place.
  • Allison – It isn’t the shiny new object.  it is about the takeaways.  It takes 4-5 touches of someone before you change their behavior in most all cases. There is a social media long haul that includes: consider your policy, objective and staffing ; how does this fit into your existing business plans; who will be the strategist assigned; what was learned in quarterly checks and what needs to be adjusted

This was a good panel, yet it wasn’t a panel.  They all took about 10+ mins each, so it was like 4 mini presentations in one session instead.  It was a shame that most of the Q&A time got washed away and should have been 50% moderated Q&A with a fixed 5 mins each.  That would have provided so much value to the attendees.

Don’t get me wrong, what they each presented was succinct and great material.  All needed more time to present individually or we needed more Q&A.  Either way would have made this a great session excellent.  Oh and don’t have 14 bullets on one page to look like less slides 🙂

December 12 2009: I ran across this post today from Spark Media Solutions and it summed up handling panels at conferences to get the most value most amazingly well.