A session given by Ray Ernisse, the CIO of Francis Howell School District, covered technologies not to ignore. A surprising number of the attendees seemed surprised by some of the content he began covering. Keep in mind the majority of people attending are financial based positions, superintendents and more from school districts. Not Information Technology…
Monthly Archives: April 2010
Designing online communities – via #sofresh
Gia Lyons, of Jive software, ran through 5 good practices in designing and engaging an online community site at Social Fresh in St Louis. (I am just getting back to posting these draft entries) Identify top 3 community characteristics Express characteristics through four elements Identify elements’ activity flow Structure to promote characteristics and activity flow…
Earning trust and permission in social media #sofresh
Jason Falls did a mind invoking presentation on Let’s Talk: The Art of Conversations and Marketing Through Them at SocialFresh. A major focus of the presentation is the point of building trust with the community. Social media monitoring that has you sending tweets and replies on your product without knowing the end recipient overrides trust. …
When did Twitter become your live chat, phone and web support service? #sofresh
One of the comments I heard from numerous companies on panels and in the hallways is how they are using Twitter as a live customer service channel. Word of mouth is a large driver in adoption of your product or services, and having a positive spin is important. Bulletin boards have been around for years…
