Gowalla launches custom passports – and I ask why

I received an email from Gowalla that was received a new feature to test early, allowing me to customize my Passport.  The Passport is basically a history of where you have been and your information down the right sidebar.  It resembles nothing like a real passport which I originally thought the site would do.

I saw the Passport as a page with my information, connections and bio.  All additional pages would be a city and what you did, or maybe even each page was a history I could flip through.  I eagerly clicked the link.

Instead, I was presented with the simple ability to change the background, color scheme and possible upload my own custom image.  This immediately struck me as odd.  You cannot see the background due to the layout of the Gowalla pages.  It is basically useless on any person.  I browsed multiple friends profile pages and could never see more than a small percentage of pixels from the background.

So will Gowalla give the flexibility to change the page layout, flow and displayed information at some point?  Odds are it will never matter since the whole purpose of the application is the mobile portion.  Not the web.