Monthly Archives: June 2011

Book Review: Social Media Business Equation by Eve Mayer Orsburn

The book Social Media Business Equation by Eve Mayer Orsburn had great Social Media Business Equation coverpotential. However, it did not make it for me. (Kindle edition).
As I get deeper into social media work, I often look for these types of books to review.  I received the 188 page book only to learn the last 45 pages were simply a list of 35,000 of the author’s Twitter followers.  The content was a bit light in actual defining the equation in my opinion.  There are six chapters to the book itself.

Throughout the book are case studies on different companies, including the author’s own company,  I found those to be quick and helpful bits, often more than the chapter they are included with.  She makes some basic points clear, but it seemed to stop there, at the basic.

I often grade a book on how many pages i bookmark, this one only has three pages marked.  The title section of the book hits on page 115, breaking down what the author considers the social media business equation and how to calculate your efforts.  it is helpful, I had only wised the 100+ pages before it had the same effect.
Disclosure: The above links are Amazon affiliate links.

Sharing a Netflix or Rhapsody login? Now a crime in Tennessee

The government in the State of Tennessee has signed a new bill via Gov. Bill Haslam adding “entertainment subscription service” to the same law for walking out without paying for meals and stealing cable.

What this attempted to do was to stop bulk sales of usernames and passwords to sites like Netfix, so prosecutors could go after those making the sales.  The downside is it could affect anyone using someone else’s login, even with their permission.

Imagine a dad buys Netflix for the house.  In the house, you would imagine anyone could log in via any device and stream.  Same location, no issue.  But, if a child goes to school, sits in a cafe or even a friends house, are they now stealing?

I fully agree with the theories they suggest in the article about sharing one login to a dorm floor at college (unless the school owned it and had a group TV in the dorm) as well as selling or giving it to people all over the world to use.

My issue is the broad wording allowed in the measure that would stipulate some form of control, level or gauge to meet a criteria.

Interestingly, Netflix has a rather large distribution center in Tennessee where this law was put into effect.  I wonder if lobbying had any influence?