Monthly Archives: January 2012

Does 66% of social business really happen on mobile devices?

The statistic showing 66% of social happens on mobile devices is one of many you read in the countless reports on social media, monitoring and analytics. As I have startedarztsamui / to see it again and again like a meme, I began to think does it really? Certainly more of us are connected with mobile devices allowing us to read tweets, view (when formatted) webpages and interact with some social networks.

But does the information we need most appear with us on our mobile devices? I find that things I create, share and do are more personal in nature.  For business I may forward an email, but I am certainly not creating documents on my phone.  I hardly find a webpage business worthy on my tiny mobile browser I would bookmark or send.  I never find a location check-in that would make a difference in someones activity stream in the company.

I find myself interacting with my mobile device to find the immediate answer to a problem, like directions and finding a movie.  I sometimes hit Amazon or other sites for a targeted purchase.  So if you goal is to provide an immediate and simple web experience, I am there.  If you plan on me spending time interacting long term, I will find another site.

Mobile social is about consumer driven activity.  Being able to provide value to the mobile device in quick fashion is a key differentiator.  If I am mobile I do not have time for lengthy interaction and interfaces.  Activity streams are basically useless on mobile devices.  I can not offer the amount of attention necessary to glean any value.  Large forms and options are counter-intuitive.  Allow me to drill down when needed with filters through simple clicks.

All of this brings me full circle to the start of the posting.  Is my interaction with your service and site really social or just as a consumer?  Does social business and mobile really have a big intersection or just at points where I read email, open an attachment and look for quick information hits?

TheSocialNetworker Episode 29 – Twitter application security

I was recently bitten by an application I previously authorized against my Twitter account sending out some tweets I did not agree with.  This prompted me to review my application security setting inside of Twitter.  It opened my eyes into just how trusting we are, and shouldn’t be.

Thanks to Mozy Pro Online, our new sponsor at Spiked Studio.  Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup

In the video I walk you through where to check what applications have access to your Twitter account and what access rights you have given.

Dear Foursquare, get rid of points, add partnerships and suggestions

As an avid user, fan and subscriber to Foursquare and the future of location services Foursquare logoI am both a promoter of the site while being a constant reviewer of functionality.

When Foursquare launched the leaderboard was the place to see how you ranked against other early adopters.  You often did not have a long or strong friend list to compete against and badges were very new.  Swarms were hard to come by.

Now badges are gaining traction with some even competing for the number of accumulated badges.  Points are slowly becoming obsolete.  I want Foursquare to stay ahead of the pack and deprecate points and begin placing better partners and perks.

The AMEX weekend for small business was a marketing hit.  Coupons at local restaurants is a huge bonus and keeps people coming back.  Rewards for verified mayorships are harder to find and should be a growth area.

What I need from a location service is the building of recommendations built around my learned check-in behavior.  Learn the tags of types of places, areas they are in and begin expanding my circle.  Pick something outside the normal radius, suggest adjacent type tags of foods or activities.

Become not only a place for me to say where I am, but a place to look for the next place to visit.  I use Foursquare to not only announce my location for on the fly meet-ups, events or fun, but I began long ago to use the service to place markers on places I really liked and want to visit again in the future. (I wish they would buy sub-services like Foodspotting to match what I like at the locations I check into).

Foursquare has become an event logging, taste building and location service.  I am only giving suggestions to maintain the growth and usage before something else comes along that scoops that part up.