I had the opportunity to be interviewed while at SxSW 2012 in Austin, TX by my friend Pelpina Trip. She is the host of WebWatching and published through FrankWatching, a large Netherlands based website portal.
I define the three layers for a social identity in this brief introduction to what will soon be a published book on social identity layers and steps to start creating your own layers now. Including fake personas for security verifications on sites.
The video has taken off. Much thanks to Pelpina, the film crew and FrankWatching.