Guy Kawasaki is back with a new book What the Plus! Google+ for the Rest of Us that I was anxious to have them send over for review. I have had the pleasure of interviewing Guy a couple of times now (see the archived audio interview here) and was sent Enchantment for review and liked his writing style. This book was not an exception to appreciating how he simplifies things. As a Google+ early adopter I was curious to view it from the eyes of a new person but I came away learning a bunch of things along the way in the ~200 pages.
The chapters walk you through reasons Guy likes and believes in Google+, creating your profile and into mastering circles and streams. He does a great job of explaining how circles work in simplified terms and why you should build your circles around you interest. As well as share your own circles with others.
Before you start commenting away or posting your own material Guy explains how important your profile is to those to draw people in and have them circle you. I know I need to go back and now update mine a bit more. Your own picture is a key along with reasonable information about who you are and why they may find you interesting. All of us have something to share and that is what Google Plus is for.
Commenting inside Google+ is something overlooked to get yourself noticed and circled and he covers trustworthiness in a few pages. How you should actually make comments and share posts gets some good detail before working with photos and images in your own Google Plus posts. Once he felt you had the basics of working with reading streams and publishing your own material he tackled what to do with trolls, bad comments and even blocking/muting people. I laughed a few times as I think back over the hundreds of comments I have endured and shrugged off.
Google Hangouts gets a little play in the book but there is much more detail there than he should be covering in this book (I would love to write that section for him though). He does bring in other viewpoints from the countless readers he had help edit this book as he wrote What the Plus! Google+ for the Rest of Us via Google+ too!.
Cool tip 1: He uses QR codes throughout the book to take you to help documents, extensions, additional information and more. This is a great way to keep the book readable and still have the information handy.
Cool tip 2: I know a book is good when I start earmarking pages. I have huge bunch in Chapter 6 on sharing posts and 6+ that I earmarked. I had no clue about some abilities I could use when formatting posts
Cool Tip 3 : Chapter 14 on Mastering Google +. He covers tools, keyboard shortcuts, extensions, polls and events. Read this chapter after you feel confident in what is included before and it will make your experience better.