The mistake by Google accidentally showing Google Keep and now launching it has me thinking. I use Google products daily. I enjoy Google products. I have also learned that Google pulls the plug on them when they feel like it. So for this reason alone I may stay away from Google Keep.
Arstechnica wrote a piece a few weeks ago about Google Keep being in the works as an alternative to Evernote.
Google is prepping to launch a cloud-based notetaking service to compete with Evernote and Simplenote. Google Keep will present an interface that lets users create notes with checklist items, text, or images inside.
So imagine that I spend weeks, months or even a year or more saving items to Google Keep and using the cloud storage. Suddenly, Google says this really isn’t working out to anything we want to do. You have three weeks and we pull the plug.
We have seen this pull the plug attitude with iGoogle, Punched, Google Reader, Dodgeball and even more (supposedly Feedburner will die soon). I cannot blame Google for not continuing with applications and services that show no monetary value or growth. But the idea that it gets promoted so heavily for short terms and then all the data removed with a total shutdown scares me.
Imagine if Google suddenly decides free analytics accounts are useless? Years of statistical data gone. What about they way they recently handled small business accounts for Google Apps? There is no reason they could not suddenly say pay us or we turn everything off. Somewhere the free model should scare you.
Note: The moment I was ready to post what I wrote yesterday while flying Om Malik posted an almost identical title and article.