Monthly Archives: August 2013

SxSW 2014 – my proposed Social Identity session needs your votes!

I have submitted Social Identity – Public, Personal and Private for a session at SxSW 2014. Of course I need your votes if you think it would be interesting to you and the attendees.  Social Identity in the world

Here is the excerpt on the session:

As you use more social networking sites, your social identity becomes a blend of publicly shared and personal information.
Based on the upcoming book, see firsthand how innocuous things you share can be used to gain access to your private data and learn tricks to block those attempts.

We will explore the different levels of information and how to segregate the data. Learn techniques to isolate your private banking, credit card and health information, while still feeling comfortable sharing on public and personal sites.

By splitting how you participate in the online world of social networks, communities and even online finance you build a virtual wall.

We will also discuss the creation of a private and also a fake persona to help strengthen the barrier of your private identity and prevent identity theft.

I have presented the smaller version for this Social Identity session in Australia and the book is coming along nicely to coincide with the session. So what I need you to do is go vote vote vote and share share share

Branding and Marketing Using Video

Branding and marketing is not just a logo anymore. Video introduces your company and puts a voice and even a face to the name. This presentation introduces you starting out using video for branding and marketing.

I talked live about how everyone recognizes logos but video moves away from that and gives a replayable event. The days of the 30 second elevator pitch are now put in front of the public without giving you the feedback you get from a real world handshake., You have to trust analytics to help find your impoact and direct you for future video updates.
Every company, brand or individual should look at an introduction video and learning to find their voice that makes them unique and keeps the viewer engaged.  Action items somewhere during the video is a must instead of having them walk away as soon as they click pause or close the page.
Video design encompasses not only the set and background but the introduction text and splash information. Do not make such a fixed script for your messages that  the person feels they are being read to.  The impact should be that of a conversation.  You either are passive and talk with them or aggressive and talk to them.
Equipment plays a key role in making decent videos and it can be done without breaking the budget.  I have prepared a living list of videocasting equipment I personally use so I can answer questions on any of them and how I interact with them in the production of my videos.
Be prepared to produce videos with frequency and vary the length. Show off your strengths with how-to videos or instructional pieces.  But always be yourself.
You can see how our videos grew over time and subscribe on the Spiked Studio channel on YouTube and playlists like Product Reviews, BlackBerry Today and social network reviews.