Amazon Follow quietly launched for everyone that adds content to Amazon. Previously, Amazon Follow was invite only as a way for authors to reach their readers. As a constant Amazon reviewer I can now have people follow my reviews for recommended products.
Amazon does not go into deep detail about how many notifications you receive or how they are actually viewed other than the web interface for any outside of authors. A book author could send a short email notice to followers on upcoming book releases and other information. I do not see them allowing reviewers to notify followers every time a review is posted. Some reviewers happen to post multiple per day. The following is below in Amazon help:
By choosing to share your release, a message from you may be shared with followers in e-mail notifications and will be available on their Follow Updates timeline.
You may receive relevant email updates about the people, brands, and interests you follow.
- Follow authors to receive new release alerts. You may also receive occasional personal announcements from authors you follow.
- Follow customers to get occasional updates when they post new content, such as reviews or articles.
- Follow interests to get occasional updates for popular products and content.
- Follow brands to get occasional updates when they release products.
As you can see, a simple follow button for Amazon has been added below each reviewers profile. While book authors would be able to reach readers, this allow reviewers like myself to alert you to our reviews and create a larger fan base.
A downside to Amazon Follow will also come into play. Amazon states that when someone begins to like too many of your reviews they are then tagged as a Fan and their ratings do not count for your reviewer ranking. This makes Amazon Follow have both benefit and downside at once.
If you are an avid Amazon shopper, keep up with my profile for all my product reviews and feel free to follow. Also make sure to visit the Spiked Studio page on YouTube for all the big review videos.