I read You Are the Key: Unlocking the Door Through Social Selling cover to cover as someone that is very familiar with the content and their goals. If I stepped back and looked at it from a new comer to the ideas of using social networks as a social selling tool, they cover the basics very thoroughly and then get a bit lighter in the actual selling.
The book only has one flaw that got in my way an that was the breaking up of the networks across the chapters causing them to repeat themselves. I think they could have covered all of the initial aspects in You Are the Key: Unlocking the Door Through Social Selling, then set up each network thoroughly, then closed up with social selling as a whole. Jumping back and forth of a topic and then into each network made you have to go back and forth between them to validate what they referred to (or set it up if new).
The book does include many screenshots of steps making that helpful to follow along. I only found a few things that had already changed since they wrote this. But, that is the nature of social networks in how fast they change the UI and possibly where you click menus.
There are eight chapters in all with some resources at the end. I personally go against (and present in depth on it) some of what they instructed you to do in chapter 3 on setting up your social personas. I feel they have you giving too much information in some of the examples.
Overall, readers of You Are the Key: Unlocking the Door Through Social Selling can walk any C-level person through creating social network accounts and using each as a tool to reach more prospects. I would try to look for each social network in each chapter and go through the book that way. Finish a network setup and understand how to use it before going on the next one.
Thanks to them for sending this over free for review. I had a great grasp of the total concept which made it a bit easier for me to dissect it.