Tag Archives: advertising

Opt Out from Behavioral Online Advertising with tools

Interest and online behavior advertising inundates us daily when websites use your browsing history to predict what ads you should see. Luckily, there are some free tools with participating advertisers that allow you to opt out. The advertisers in question dig into your life, peeking into your browser cookies so they can tell where you recently visited and what may entice you into clicking more ads.

The Digital Alliance Advertising Consumer Choice page allows you to view over 125 participating advertising companies and have a simple tool to help you opt out. I personally have visited this page more than once because this tool needs to be used on every computer you use to browse the Internet.  I also make sure to visit the Your Online Choices page that offers similar services but different companies appear. Depending on your browsing habits you may need to visit both.

Digital Alliance Advertising Consumer Choice - You can view the entire list of participating companies, see what companies have current ads customized based on your behavior and see what you have opted out from already. Use the Select All checkbox to make it even quicker to opt out.

Digital Alliance Advertising Consumer Choice

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Online Choices - this service is a bit harder to scroll through the long list, with no select all. It does offer you the ability to quickly toggle on/off each advertiser, including those that are not reporting correctly.  It was interesting to see the variance of companies found on each page.

Your Online Choices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I suggest you bookmark this page as I update tools or bookmark those sites themselves.  I was shocked the first time I visited to see the number of companies in the alliance that are not affiliated but share data access in the cookies for advertising.  Some would say you could also exclusively use Private Browsing services that every major browser now offers. However, it is not the default action of Internet browsers and you must actively switch to private tabs and sessions.

Leave other tools and sites in the comments below.  I am guessing many will say to turn off all cookies or use add on tools, but those can block cookies you use for other preferences or slow your browser down.  Either way you need to take prevention steps.

Will third party Twitter clients remove Sponsored Tweets?

With Twitter launching sponsored tweets into the stream, will the developers of

Courtesy of: Business Insider

clients such as Tweetdeck, Seesmic, Mixero and more write code to remove these from paid versions of the apps to make themselves money?  All while satisfying users of Twitter at the same time?

Third party client developers are already under fire (see previous posting on the ecosystem) with Twitter now running their own clients across mobile platforms, with the web as the preferred desktop interface.  Even with Twitter as a free product, are the consumers and users of it prepared for advertising in what was once a clean stream of information?

I know I tolerate some ads with Ubertwitter on the Blackberry for all of the advanced functionality.  I could buy a paid version to remove the ads, but they are far and few between.  But with Twitter now inputting their own, will I want to see a percentage of the stream in that format?  My guess is no and I will invest a few dollars.  I only hope that when I pay to have the ads removed from those products they can filter Twitter sponsored tweets as well.  Or will that invalidate some license agreement?

Book Review: Facebook Marketing (Second Edition) by Justin R Levy

The maze that corporations, and even individuals, maneuver through in Facebook is daunting when it comes to marketing strategy and implementation.  Justin R. Levy makes it seem so simple in his second edition of Facebook Marketing: Designing Your Next Marketing Campaign.  This is through the published Que, and is available on Amazon as well.

I worked through the pages quickly, even folding corners on pages I really found value in.  I was shocked to see the number of them I flagged when I had completed the book.  It made me realize this book of less than 200 pages answered many questions I personally had about how best to market across Facebook.

The author starts the book with a quick 5 page summary on social network growth and then a required 25 pages for anyone new to Facebook.  I know it seems strange, but there is those that have never been in Facebook yet.  So this snapshot is always important.  The author even suggests you skip that chapter is you know it already.

Chapter 3 begins the knowledge transfer of building a corporate presence and deciding between pages and groups.  Throughout the book he does a great job of explaining why one would be better in certain circumstances over the other.  Promotion of the page is key in any company advertising and he makes a quick case for ways to build a following through grass roots.

Interestingly, he also jumped into Facebook Connect in Chapter 4, which you do not see many corporate sites using.  I know his main focus was on the sharing aspect but he also addressed single sign on.  Chapter 5 focused on advertising and the best ways to invest to build your presence in Facebook.  The strategy talk continued in Chapter 8-10.

He crammed Chapter 7 on Privacy in the middle.  I personally would have liked at the end for flow of the marketing piece.  In saying that, privacy and account management is key when promoting company information.  He explains the need for individual account, with more than one person having the ability to administrate the group or page for the company marketing.

Overall, I would recommend this book to anyone looking into Facebook marketing.  Whether you are an individual through giant corporation.

Disclosure: Que publishing sent me this book for review with no guarantee of what I would write.  Facebook Marketing (Second Edition) by Justin Levy definitely goes into my Amazon Store of recommendations for the book category.  Yes, all the book links are Amazon affiliate.