TheSocialNetworker » b2c http://blog.thesocialnetworker.com Candid commentary on social media Wed, 11 Jan 2012 19:01:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 ©Chris Miller (IdoNotes http://blog.thesocialnetworker.com/?feed=podcast social@thesocialnetworker.com (Chris Miller (IdoNotes) social@thesocialnetworker.com(Chris Miller (IdoNotes) 1440 site reviews, social networking, social media, screencasts Candid commentary on social media, RSS and social networking. Site reviews of the new, top and odd social networking sites. All with interviews of the people that invent and run the sites themselves. Chris Miller (IdoNotes Chris Miller (IdoNotes social@thesocialnetworker.com No no http://blog.thesocialnetworker.com/wp-content/uploads/2009/11/tsnlogo.jpg TheSocialNetworker http://blog.thesocialnetworker.com 144 144 My notes and commentary on “Twitter Basics and Beyond” at #IMSTL http://blog.thesocialnetworker.com/index.php/2009/12/10/my-notes-and-commentaryon-twitter-basics-and-beyond-at-imstl/ http://blog.thesocialnetworker.com/index.php/2009/12/10/my-notes-and-commentaryon-twitter-basics-and-beyond-at-imstl/#comments Thu, 10 Dec 2009 18:47:51 +0000 Chris Miller http://blog.thesocialnetworker.com/?p=108 I am sitting in the session hosted by Mark Murnahan, author of Twitter for Business – Twitter for Friends, to get his take on how businesses can use Twitter to spread reach and increase their audience.

Benefits of Twitter:

  • building relationships
  • networking and referrals – it is not about direct sales all the time, but using influence and influencers to promote your product
  • brand awareness
  • market research – using search.twitter.com and saved searches.
  • integration

Downsides of Twitter:

  • fear of unknown
  • time
  • ROI tracking

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My commentary – This was designed as a beginner session for businesses to enter into the Twitter foray and understand how to best begin using it.  It hit the point on that but then he used bullets for creating a Twitter account where some live demo information would have gone so far with the crowd.

As expected, attendees asked about what client to use and ROI or any kind of tracking.  This is incredibly hard unless you build links that have this type of service attached.

He was fast moving with good stories relating the slides to engage the audience, but a heard grumblings around me when he had a whole slide on his book for sale instead of listing it as a resource.

It seems that the PR people at these larger companies are still pondering how best to implement and which path to choose.  A decent flow for an hour, I am checking for the slides to be online.

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