Tag Archives: book review

You Are the Key: Unlocking the Door Through Social Selling book review

You Are the Key: Unlocking Door Through Social SellingI read You Are the Key: Unlocking the Door Through Social Selling cover to cover as someone that is very familiar with the content and their goals. If I stepped back and looked at it from a new comer to the ideas of using social networks as a social selling tool, they cover the basics very thoroughly and then get a bit lighter in the actual selling.

The book only has one flaw that got in my way an that was the breaking up of the networks across the chapters causing them to repeat themselves. I think they could have covered all of the initial aspects in You Are the Key: Unlocking the Door Through Social Selling, then set up each network thoroughly, then closed up with social selling as a whole. Jumping back and forth of a topic and then into each network made you have to go back and forth between them to validate what they referred to (or set it up if new).

The book does include many screenshots of steps making that helpful to follow along. I only found a few things that had already changed since they wrote this. But, that is the nature of social networks in how fast they change the UI and possibly where you click menus.

There are eight chapters in all with some resources at the end. I personally go against (and present in depth on it) some of what they instructed you to do in chapter 3 on setting up your social personas. I feel they have you giving too much information in some of the examples.

Overall, readers of You Are the Key: Unlocking the Door Through Social Selling can walk any C-level person through creating social network accounts and using each as a tool to reach more prospects. I would try to look for each social network in each chapter and go through the book that way. Finish a network setup and understand how to use it before going on the next one.

Thanks to them for sending this over free for review. I had a great grasp of the total concept which made it a bit easier for me to dissect it.

Book Review: What the Plus! Google+ For the Rest of Us by Guy Kawasaki

What the Plus! Google+ for the Rest of Us

Guy Kawasaki is back with a new book What the Plus! Google+ for the Rest of Us that I was anxious to have them send over for review.  I have had the pleasure of interviewing Guy a couple of times now (see the archived audio interview here) and was sent Enchantment for review and liked his writing style. This book was not an exception to appreciating how he simplifies things.  As a Google+ early adopter I was curious to view it from the eyes of a new person but I came away learning a bunch of things along the way in the ~200 pages.

The chapters walk you through reasons Guy likes and believes in Google+, creating your profile and into mastering circles and streams.  He does a great job of explaining how circles work in simplified terms and why you should build your circles around you interest.  As well as share your own circles with others.

Before you start commenting away or posting your own material Guy explains how important your profile is to those to draw people in and have them circle you. I know I need to go back and now update mine a bit more. Your own picture is a key along with reasonable information about who you are and why they may find you interesting. All of us have something to share and that is what Google Plus is for.

Book Review: Social Media Business Equation by Eve Mayer Orsburn

The book Social Media Business Equation by Eve Mayer Orsburn had great Social Media Business Equation coverpotential. However, it did not make it for me. (Kindle edition).
As I get deeper into social media work, I often look for these types of books to review.  I received the 188 page book only to learn the last 45 pages were simply a list of 35,000 of the author’s Twitter followers.  The content was a bit light in actual defining the equation in my opinion.  There are six chapters to the book itself.

Throughout the book are case studies on different companies, including the author’s own company,  I found those to be quick and helpful bits, often more than the chapter they are included with.  She makes some basic points clear, but it seemed to stop there, at the basic.

I often grade a book on how many pages i bookmark, this one only has three pages marked.  The title section of the book hits on page 115, breaking down what the author considers the social media business equation and how to calculate your efforts.  it is helpful, I had only wised the 100+ pages before it had the same effect.
Disclosure: The above links are Amazon affiliate links.

Book Review: Reflections on Management by Watts Humphrey

Even with this being a book written mainly about principals of software development management through Team and Personal Software Process (TSP and PSP),

Reflections on Management, is an excellent read for anytime managing time. The book is only around 200 pages filled with insight, stories and techniques from the years of  being a manager and executive at IBM.

Many of the stories that Watts Humphrey tells are situations we have all been in regarding time management on projects. As the manager with unreal expectations, to the developer being told how long they will take to write code.  No matter how big the project. I was able to laugh a few times and see myself sitting in those meetings as I was told how long migrations, upgrades and more would take by someone that had just made up a timeline hours before.

Reflections on Management covers eight chapters broken into four distinct sections.  Managing your project, managing your team, managing your boss and managing yourself.  If you are a boss, you learn how to better handle projects and your teams.  As in individual it is all of value.

I read this book slowly over the last month taking a few notes as I went along.  The end result was a better timeline of how to plan and manage.  Better timekeeping and also a stronger layout and timeline for the amount content I produce across my blogs and podcasts/webcasts.  Some things will and are being cut.  Others are moving into new directions that allows me to streamline process and have a structure of when things are published.

To all of my ISV friends, get a copy.  Project managers should have read this already in preparing for their job.  Administrators can relate some story to every scenario he presents.  You will gain back more time after reading the book in better planning.