Here is the bookmark listing we made during the session for monitoring sites and tools.

One of the top questions asked during the session, where I sat patiently with Wayne Sutton and Jeremy Smith, was how to calculate ROI for all the efforts they put forth in social media. I think we covered it quite well without sticking ourselves in the eye.

My opinion is there is no real way to calculate overall ROI.  Could you find return for specific areas in an effort?  Sure, from hits to links to actual physical purchases or visits to your establishment mentioning that code.  But to place a direct amount on the entire movement and action plan into your social medias placement and branding is not a definite figure.