Tag Archives: Social Media

Social media rules in parenting plans during divorces?

Social Media RulesA recent stream of articles and paid advertisements from attorneys are pushing you to include social media rules into parenting plans during divorces. This is different than how social media is often being used in court to show someone in negative light or even as a forced means of communication (Skype).

That idea of managing a child’s online footprint is becoming part of the conversations during a divorce and even after custody settlements as social networks become nearly ubiquitous ways of sharing information about one’s life and family.

The above quote is from StlToday in Dec 2012.

Most couples will have one or both sides that maintain multiple social network profiles, mainly Facebook of their own.  It seems that one side of the divorce is now asking that the other not be allowed to post pictures of the kids legally through the final parenting plans.

IBM touts social lead passing – want their leads?

A recent blog posting titled “Use of Social in Lead Passing ! Part 2 of Social Selling” from an IBMer who talks about how they are using social media tactics to grow business.  The end of the article highlights their internal communication tools so they do not share customer data. I found a flaw in how their flow goes.

All IBMers had access to this micro-blogging status and unlike Twitter, he/she was able to post the customers name. IBM guidelines prevent employes from specifically sharing customer names unless authorized. Had it not been for he/she stating she was working with “Endicott College”, the thread would not have generated local responses and the details that followed.

Now I took great interest as any business would love to have open range chats and discuss confidential possible customer data.  The article went on to give a fictitious scenario in social media fillerhow the flow would work, allowing the employee to get feedback ad possible insights into the new lead.  What caught my eye is a few things I pieced together from numerous posts.  IBM does have a new initiative around social business.  Even going so far as to grade performance on use of the tools, followers and sharing (unconfirmed but heard from numerous places inside).  Further up in this social lead passing article a mention was made how the IBMer connects to the possible lead.

After a couple conversation, connecting on LinkedIN, and additional information is provided, the customer wants to see how the product works and talk with other customers.

Some may have just caught where I was going with this posting.  I went to LinkedIn, searched for employees at IBM that are in inside sales, telecenter and more and soon found I could watch as they connected to companies after becoming connected myself.

So the idea about social lead sharing takes an interesting twist in security when you blend external data sites along with internal communication channels.  I know many reps that never even check in using Foursquare or other services for fear that competitors are watching where they go.  LinkedIn provides even more information as it shows exactly who they are talking to at the companies themselves.

Watch how you blend customer data and social privacy management.  Couple this with rating employees on social interaction and some things are bound to slip through.

Book Review: Social Media Business Equation by Eve Mayer Orsburn

The book Social Media Business Equation by Eve Mayer Orsburn had great Social Media Business Equation coverpotential. However, it did not make it for me. (Kindle edition).
As I get deeper into social media work, I often look for these types of books to review.  I received the 188 page book only to learn the last 45 pages were simply a list of 35,000 of the author’s Twitter followers.  The content was a bit light in actual defining the equation in my opinion.  There are six chapters to the book itself.

Throughout the book are case studies on different companies, including the author’s own company,  I found those to be quick and helpful bits, often more than the chapter they are included with.  She makes some basic points clear, but it seemed to stop there, at the basic.

I often grade a book on how many pages i bookmark, this one only has three pages marked.  The title section of the book hits on page 115, breaking down what the author considers the social media business equation and how to calculate your efforts.  it is helpful, I had only wised the 100+ pages before it had the same effect.
Disclosure: The above links are Amazon affiliate links.

Cisco enters social mining with SocialMiner 8.5

Major vendors of sfotware and services are now trying to tap into what smaller software developers have been doing for a couple years.  They are bargaining they can earn some revenue from enterprises trying to filter, respond to and grasp this giant social media web.  Cisco recently launch version 8.5 of SocialMiner.

Cisco® SocialMiner is a social media customer care solution that enables your company to proactively respond to customers and prospects communicating through public social media networks such as Twitter and Facebook or other public forum or blogging sites. By providing social media monitoring, queuing, and workflow to organize customer posts on social media networks and deliver them to your customer care team, your company can respond to customers in real time through the same social network they are using to communicate

It is a good play when larger companies invest heavily one a select number of vendors.  Offering a wider array of services, like Cisco is doing here, gives them leverage into installing and hooking into existing enterprise deployments at a rapid rate.  If you already run the call center servers, phone systems, VOIP and even network hardware from Cisco, then extending it with hooks into the social networks makes more sense then staff installing and managing an entirely new set that may not integrate at all.

IBM has done the same with their Customer Experience push and the upcoming Project Northstar (see my Part 1 and Part 2 launch coverage).  Aggregation, metering and deriving value from communication is a key driver in this world of scream out your concerns for many to read.  BOth require you to purchase more of their hardware and services, but that would be exptected.

Cisco is launching light with support for RSS and only Twitter and Facebook.  Mining into the social datra goes much further.  I trhink the investment in any of these enterprise solutions needs to be weighed heavily against the costs and capabilities of the free or smaller company deceloped products until more meaningful interactions can be derived.