Tag Archive: sofresh

Designing online communities – via #sofresh

Gia Lyons, of Jive software, ran through 5 good practices in designing and engaging an online community site at Social Fresh in St Louis.  (I am just getting back to posting these draft entries) Identify top 3 community characteristics Express characteristics through four elements Identify elements’ activity flow Structure to promote characteristics and activity flow…

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When did Twitter become your live chat, phone and web support service? #sofresh

One of the comments I heard from numerous companies on panels and in the hallways is how they are using Twitter as a live customer service channel.  Word of mouth is a large driver in adoption of your product or services, and having a positive spin is important.  Bulletin boards have been around for years…

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