I could go into Pokemon Go security or even how to play, but what about creating Pokestops as a way to increase foot traffic to your business? As brought up by a friend during a Facebook posting, a Pokestop can be beneficial.
What is a Pokestop?
As defined by Niantic Labs, a Pokestop is a place to collect items such as Pokeballs, eggs and a ton of other items to help you catch, grow and maintain Pokemon. Sounds simple right? There are so many online resource right now showing you every corner of Pokemon Go you should have no trouble learning the game.
Why should I suggest a new Pokestop as business?
But how can a business benefit from Pokestops? Unless you were in a historic marker, public place or other location that Niantic knew about and had on their Ingress map (another game from Niantic Labs) you were out of luck. Well as of July 14th 2016 they have an online form to suggest Pokestop locations. This form can be found right here in their help system.
Imagine now that you want to drive foot traffic to your business? Building a Pokestop forces people to come into your business range to access the stop to get the goods. While you do not control the main items that are offered, you can drop gifts or Lure Modules. What is a Lure Module?
If a player purchases one of the Lure Modules from the in-game Shop, the player can place a lure at any PokeStop to increase the amount of Pokemon who will gravitate to that area – and this will benefit any other players in the area. You can even see when a PokeStop is under the influence of a Lure Module on the map by looking for the showering of pink petals, and interacting with the PokeStop will have an icon that details who used the lure. A new Pokemon will show up approximately every 3 minutes. Lure Modules can be purchased from the Shop either one for 100 PokeCoins, or 8 Modules for 680 PokeCoins. Additionally, when the trainer reaches certain levels – like level 8, they will also receive a free Lure Module. See the Level Rewards page to see which levels reward Lure Modules.
So as a company there may be a small investment of virtual coins to draw customers to your doorstep. This sounds like a winning investment to me no matter how you look at it. Foot traffic can at least get your name known or maybe a few dollars of business just because they are there. Right now thousands of people are investing time in a game that makes them walk around. I think as a business taking advantage of anything to grow business is a win. (Even make yourself a custom SnapChat geofilter for added promotion).
It seems they may have been overwhlemed with requests for new Pokestops as the form line to request new ones is down again. You can get a feel for every stop they initially put up since it used the Ingress map. You can catch that anytime right here on the Ingress intel page