How to create a Pokestop for Pokemon Go. Good for businesses?

Pokemon Lure module

I could go into Pokemon Go security or even how to play, but what about creating Pokestops as a way to increase foot traffic to your business? As brought up by a friend during a Facebook posting, a Pokestop can be beneficial.

What is a Pokestop?

As defined by Niantic Labs, a Pokestop is a place to collect items such as Pokeballs, eggs and a ton of other items to help you catch, grow and maintain Pokemon.  Sounds simple right? There are so many online resource right now showing you every corner of Pokemon Go you should have no trouble learning the game.

Why should I suggest a new Pokestop as business?

But how can a business benefit from Pokestops? Unless you were in a historic marker, public place or other location that Niantic knew about and had on their Ingress map (another game from Niantic Labs) you were out of luck.  Well as of July 14th 2016 they have an online form to suggest Pokestop locations.  This form can be found right here in their help system.

Imagine now that you want to drive foot traffic to your business? Building a Pokestop forces people to come into your business range to access the stop to get the goods. While you do not control the main items that are offered, you can drop gifts or Lure Modules. What is a Lure Module?

If a player purchases one of the Lure Modules from the in-game Shop, the player can place a lure at any PokeStop to increase the amount of Pokemon who will gravitate to that area – and this will benefit any other players in the area. You can even see when a PokeStop is under the influence of a Lure Module on the map by looking for the showering of pink petals, and interacting with the PokeStop will have an icon that details who used the lure.  A new Pokemon will show up approximately every 3 minutes. Lure Modules can be purchased from the Shop either one for 100 PokeCoins, or 8 Modules for 680 PokeCoins. Additionally, when the trainer reaches certain levels – like level 8, they will also receive a free Lure Module. See the Level Rewards page to see which levels reward Lure Modules.

So as a company there may be a small investment of virtual coins to draw customers to your doorstep. This sounds like a winning investment to me no matter how you look at it. Foot traffic can at least get your name known or maybe a few dollars of business just because they are there.  Right now thousands of people are investing time in a game that makes them walk around. I think as a business taking advantage of anything to grow business is a win.  (Even make yourself a custom SnapChat geofilter for added promotion).

It seems they may have been overwhlemed with requests for new Pokestops as the form line to request new ones is down again. You can get a feel for every stop they initially put up since it used the Ingress map. You can catch that anytime right here on the Ingress intel page

GoGo Entertainment app review – GoGo quickly away from it

Many airlines are turning their in-flight entertainment over to GoGo Entertainment (who also controls GoGo Internet in the flights). The use and flow of this application as an entertainment server is horrid. Here is my story.

On a recent American Airlines flight (formerly US Air leg from St Louis to Charlotte) I noticed all the in seat music was disabled. The magazine and agents directed me to the GoGo Internet to then hook into the GoGo Entertainment to get the music, movies and TV shows. I presumed some would be free and some would be pay. I presumed I could use any newer device for sure. I successfully connected to the GoGo Internet and the link given to get the entertainment was invalid. Here is the link they give in the magazine

American Way Magazine entertainment

 

 

 

 

 

 

 

 

 

 

 

 

 

Now attempting to go tho that page while in fight or even here at the computer shows that it is invalid; the page could not be displayed. The real link is http://content.gogoair.com/american-we/ or http://videoonaa.com to get to the right page.

Podcasting and Videocasting with WordPress at Wordcamp 2016 in St Louis

odcasting with Wordpress

This is Podcasting and Videocasting using WordPress from WordCamp 2016 in St Louis

Psst … How’d you like to be a famous podcaster? Even better, a famous videocaster?

Well, before you can produce, you’re gonna need to procure.

But what, exactly? What tools? Services? Hardware? Of course, you’ll be using WordPress.

But that’s just the beginning. Let’s cover the basics of:

  • Hosting media files.
  • WordPress plugins.
  • Bandwidth considerations.

And the specific tools you’ll need to look and sound your very best.

The slides for this sessions are also available below

Opt Out from Behavioral Online Advertising with tools

Interest and online behavior advertising inundates us daily when websites use your browsing history to predict what ads you should see. Luckily, there are some free tools with participating advertisers that allow you to opt out. The advertisers in question dig into your life, peeking into your browser cookies so they can tell where you recently visited and what may entice you into clicking more ads.

The Digital Alliance Advertising Consumer Choice page allows you to view over 125 participating advertising companies and have a simple tool to help you opt out. I personally have visited this page more than once because this tool needs to be used on every computer you use to browse the Internet.  I also make sure to visit the Your Online Choices page that offers similar services but different companies appear. Depending on your browsing habits you may need to visit both.

Digital Alliance Advertising Consumer Choice - You can view the entire list of participating companies, see what companies have current ads customized based on your behavior and see what you have opted out from already. Use the Select All checkbox to make it even quicker to opt out.

Digital Alliance Advertising Consumer Choice

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Online Choices - this service is a bit harder to scroll through the long list, with no select all. It does offer you the ability to quickly toggle on/off each advertiser, including those that are not reporting correctly.  It was interesting to see the variance of companies found on each page.

Your Online Choices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I suggest you bookmark this page as I update tools or bookmark those sites themselves.  I was shocked the first time I visited to see the number of companies in the alliance that are not affiliated but share data access in the cookies for advertising.  Some would say you could also exclusively use Private Browsing services that every major browser now offers. However, it is not the default action of Internet browsers and you must actively switch to private tabs and sessions.

Leave other tools and sites in the comments below.  I am guessing many will say to turn off all cookies or use add on tools, but those can block cookies you use for other preferences or slow your browser down.  Either way you need to take prevention steps.