Little Bird with Marshall Kirkpatrick | TheSocialNetworker Episode 37

Little Bird logoLittle Bird launched in 2011 under the watchful eye of CEO and co-founder Marshall Kirkpatrick. This Twitter tool helps you quickly find and analyze who the top experts are, including their social graph and interaction with each other, based on keywords you select.

The simple and very clean interface of Little Bird allows you to quickly begin building reports or even viewing some sample live reports they have built for you.  There seemed to be a heavy push toward wine and cheese in those sample reports for some reason.  Take a look at the interview below that Marshall afforded me on short notice before we go on.

What I found, as shown in the video, was an interesting filtered approach to looking at what you would once consider Twitter searches. You would then manually sort through the results looking for interesting people to follow or hope to gain their attention.  Little Bird does all of this for you and then correlates the experts (or insiders as they are called in the application) to show newest, oldest, most followed and most active experts on Twitter in a tabbed report format.  You are able to reply, retweet and favorite results as you would expect.

I did appreciate some additional tools Little Bird built-in that reached outside of Twitter to show what the experts are sharing, reading and blogging. This gives me a better indicator of who they are and content they actually share. I was able to skim in a magazine format images, links that were retweeted and more. There was also the amazing Comparison feature that allows you to enter any Twitter name and show how many experts that account follows and how many experts follow it.  Great for competition in business or even your own personal account.

We reviews hundreds of tools on EverythingTwitter, each with their own unique target.  Little Bird aims to be a solution for companies (individuals are welcome to use the service) to find experts they can interact with across Twitter and strengthen relationships and even leverage their social graph. Knowing and graphing what experts follow each other is something I have not seen in other tools.

The site itself is currently in beta and you can easily get a free 14 day trial to see how it works and begin building reports. Head over to Little Bird to get your account and tell Marshall I sent you

  • Marshall Kirkpatrick

    Thanks so much for dedicating so much time to this Chris! I really appreciate it. Your production skills are most commendable.

  • IdoNotes

    Thank you sir! Glad you like them

  • Bruce Elgort

    Great episode Chris and Marshall. Marshall we should meet for lunch in PDX one day.